Yesterday brought some rough news for BlackBerry enthusiasts – – another RIM delay and a rough outlook for the year ahead. Even though RIM is starting from the ground up with BB10, they are continually hammered by onlookers who keep cheering as the news worsens.
It boggles my mind why people route for RIM to fail. To have a such a negative attitude towards a company is such a disappointment and couldn’t be more of a waste of time and energy. Why are people hoping RIM will fail? Why is there such hatred between mobile operating systems?
I’ll be the first to admit I hate Apple and their products, namely the iPhone. I have no problem saying that, nor do I have a problem hoping that they one day fall from their imaginary pedestal on top of the mobile world. Do I want the company to fail and thousands of people to lose their jobs? Of course not. All I really want is for other products and their features to not be overshadowed by the brainwashing of the Fruit.
What is the reason behind my dislike of Apple? Well it goes back to its core functions and the fact that every other product on the market CAN do the same things, if not more. Apple’s only advantage is that app developers are choosing to develop for Apple before any other platform because Apple has the most number of users out there, so there is the greatest opportunity for growth and profits if you develop for Apple products (from a developer’s point of view). Other than apps, the core functions of any Apple product are at par with any Android or BlackBerry product on the market today. A great screen is just a great screen – – that will be matched or beat by the competition in the future. A company needs to stand out from the rest if it wants to be competitive. Apple did this by introducing the iPod and then iPhone. Simple devices that worked. It was the app developers that catapulted the Apple products to the next level.
I don’t want Apple to fail, though. Apple’s “innovations” have led to great competition from others and from this competition comes even more innovation. Even though Apple’s products may not be groundbreaking by any means, the fact is, the public still buys them. The public keeps sending the message that they like what Apple is producing. Since Apple has taken over the top spot, people are convinced that by getting an Apple product, they are immediately better off because they have access to millions and millions of apps and accessories. Herein lies the key to Apple’s success. They only make one product (iPhone) – – one product that millions of people decided was best. Since there is only one product, accessories become easier to sell, apps are easier to develop, and people get used to the form factor. Android’s key mistake is the number of devices available. You’ll never be able to go to Futureshop’s “Android” section (like you can for their Apple section) and select an accessory for your “HTC xyz” or your “Samsung abc”. The average person wants a simple solution, a simple way to integrate devices into their lives. This speaks to more than just a good OS, it speaks to the hardware itself.
So why hate on RIM? Why route for a successful Canadian company to fail? If RIM is successful, how does that negatively affect you in any way? If RIM can release a great product, should they not then be celebrated, instead of picked on for every minute detail? It just does not make sense to route against a company that is in rough waters. How does a RIM fail positively affect your life and why spend so much time cheering against them? It just doesn’t make sense to me.
RIM’s strategy going forward is to create many fewer devices than their current lineup of 10-20 different models. They know they need a keyboard version and a full touch version – – one aimed at those who feel they need a keyboard, one aimed at those who want the experience of a larger display that can really only be accomplished with a full touchscreen. This makes sense. Will there be a “BlackBerry” section for devices and accessories at Futureshop? Well, if it can take off, it’s not impossible to think that way. This would be advantageous to everyone involved. Third party vendors would see an increase in sales of accessories, manufacturers would have another company to build for, the public would have greater choice, and the possibility of future innovation increases exponentially.
I’ll end with this final thought. Why not route for the underdog? Better yet, why route against the underdog? What is there to accomplish by doing so? If RIM goes bankrupt, would your life be any better, or worse, or the same? Is there any good reason to WANT a company to fail? I don’t believe the negativity is needed. If anything, we should route for the underdog and hope that they can rise up and bring a great new product to market with features that encourage competition. It can only help everyone. It can only promote the smartphone market. It can only lead to more innovation from competitors and thus, better products in the future.
There is no reason to hope for RIM to fail. There is every reason to route for the underdog.